Just Eat
Just Eat is a Food Delivery service that provides food to homes and businesses operating across multiple markets in Europe, Australia and North & South America.
Highlights
- Growth
- MarTech
- AI
- £50m
- Annual Revenue driven
- 100,000+
- Peak Transactions per minute
- 12
- Global Markets served
Projects
Growth Engineering
Formed the Growth Engineering function to focus on driving growth through experimentation, quick iterations and data. The team was responsible for achieving growth across the Just Eat app and website, as well as the MarTech stack.
- Experimented across apps and website to improve key conversion, retention and acquisition metrics
- Used AI to suggest alternative meals if restaurants cancelled orders
- Built PoC projects (e.g. Restaurant specific apps) to test new ideas and concepts
- Optimised conversion of 1000s restaurant microsites to improve SEO and conversion rates
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Global Marketing Components & Tools Rollouts
To support all Just Eat markets and ensure a consistent experience for customers and partners, C3's founder worked with the marketing & growth teams to rollout new 3rd party platforms and components across all markets.
- Global Rollout of Salesforce Marketing Cloud across 12 markets with customer integrations
- Manage key supplier relationships, negotiated support from subject experts flown in from the US to solve problems, at no additional cost, and gained greater access to crucial services teams
- PoC with Braze (formally App Boy) to explore modernising native mobile capabilities
- Successfully rolled out new brand on time across multiple components and complex integrations
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Procurement & Integrations
While at Just Eat a variety of scenarios necessitated a decision of build vs buy, and when to leverage external partners. In many scenarios C3's founder delivered solutions for both internal teams (e.g. Marketing & Design Studio), Restaurant Partners & Investors.
- Negotiated and implemented Digital Asset Management system to support design studio
- Identified B2B shop partner and implemented new shop for Just Eat branded merchandise
- Launched new website for PLC investor communications on results days
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"Phil and I started at Just Eat at a similar time, quickly Phil became one of the people who you had to know as he was able to help across a huge range of programs and seemed to know who, what and where to resolve many issues. Frequently Phil would go above and beyond in order to help out colleagues, including myself to get marketing, SEO and related projects live. On a personal note, Phil was always a positive person to work with, if I get the chance I would absolutely work with him again. "
Technology stack included:
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