
Ecotricity
Ecotricity is a Green Energy Enterprise that provides green energy to homes and businesses, with over 200,000 customers. The wider Ecotricity group also includes wind & solar generation, Forest Green vegan football club, an electric vehicle public charging network and a vegan food business.
Highlights
- Digital Transformation
- Operational Efficiency
- £10m+
- Delivered transformation project budget
- 2 >> 30+
- Built satellite engineering office
- 7m
- Daily meter data point processing
Projects
Complete Digital Transformation
Ecotricity had a large number of legacy systems and manual processes that were holding the business back. C3's founder worked with the Tech & transformation Director to identify and implement a digital transformation strategy.
- Transformed technology across the Ecotricity group, impacting customer-facing systems (websites and apps for sales and account management), operations (nationwide EV charging network), and the world’s first UN-certified carbon-neutral vegan football club.
- Oversaw a complete system replacement, integrating new systems for crucial business functions like Billing, ERP, People Management, Contact Centre & IVR Telephony, Payments, Customer Engagement (Braze), and Communication Orchestration.
- Re-architected systems to an event-driven, serverless microservices architecture in AWS capable of handling high scale data in
- Ensured reliability of key systems (e.g. pre-pay top up meters to avoid customers losing supply
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Build Internal Team
Ecotricity had been working with a consultancy to deliver services but wanted to increase the team in house to reduce costs and increase internal competencies.
- More than doubled the team size to 60+, necessitating 3 office moves in Bristol to accommodate growth
- Increase collaboration across four locations and multiple departments (Product, Data, IT Services, and business functions) to break down silos and improve effectiveness
- Established Technical Design Authority to lead technical decisions on infrastructure & architecture
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Drive Team Performance
- Implemented a structured career progression framework, creating clear career paths for both individual contributors and managers
- Utilise Engineering Metrics to track team performance and identify areas for improvement
- Introduced regular 1-2-1s and performance reviews to ensure team members were supported and had clear goals
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Automate Operations & Testing
Ecotricity had relied on people to complete manual tasks for some time which was hugely inefficient and the technology team wanted to fully embrace CI/CD and automation.
- Automated manual tasks by leveraging automation technologies like RPA & integrations
- Implemented a testing strategy to ensure quality and reliability of systems
- Introduced automated UI testing, enabling Continuous Delivery for suitable projects.
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Bristol University AI Collaboration
Ecotricity supported a bid by University of Bristol to open a Human-in-the-Loop AI Research Centre in the centre of Bristol.
- Industry partner sponsor for the bid
- Provided data and use cases for the research
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"In my opinion one of the most important aspects of management is communication. Without a doubt Phil is one of the best communicators I’ve worked with. Phil is able to expertly tailor his communication style to his audience, whether C-level execs or associate developers. This ability to align people at all levels enables Phil to be truly transformative within an organisation. Coupled with laser-focused business acumen and technical knowledge this really does make Phil an absolute pleasure to work with. Phil really does motivate everyone around him. Working with Phil to grow a software engineering team has been a highlight of my career and I genuinely hope to work with Phil again in the future. (Don’t tell Phil this - but he can even be quite funny at times.)"

Technology stack included:








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